How Do I Structure a Business Case for Success?

Simon Willmore
7 min readJan 26, 2024

Small Business Owner looking to make an investment? Looking to undertake a home improvement project? Been told by your boss to just write a Business Case?

I expect we can all relate to one or two of those points. I’m Simon and I write a lot of Business Case in my job and have learnt a few things that I want to share about how to lay out or structure the document.

Photo by MJH SHIKDER on Unsplash

Why Projects Fail: Hint It Starts with the Business Case!

According to a survey conducted by the Project Management Institute, 12% of projects in organizations were deemed failures in the past year. 12% sounds low and in reality many more projects are late, not achieving te desired goals or cost more. Here are some common reasons why projects fail:

  1. Unclear objectives: Your team isn’t aligned on project goals, and there’s no way to measure success.
  2. Scope creep: Your project deliverables change as work progresses.
  3. Poor resource planning: You don’t have the right people, equipment, or materials to complete the project.
  4. Lack of communication: Your team members aren’t communicating effectively with each other.
  5. Inadequate documentation and tracking: Concise project documentation and upkeep is the

--

--

Simon Willmore
Simon Willmore

Written by Simon Willmore

Passionate Leader | Technologist | Driving Digital Transformation and Innovation in Technology. Let's shape the future together.

No responses yet